Hi there!

My name is Chris Houghton and I’m a Staff Product Designer at Wawa Fertility, where I own the patient and clinical experiences for an AI-native fertility operating system and built our production component design system, WUI, directly into code.

Previously, I was a Staff Product Designer and Head of Design at Veo Technologies. Working with the CEO, I helped pivot the business toward B2C by launching Veo Play, a unified viewing app across iOS, Android, and Web that unlocked an estimated +$10M in ARR while scaling our design and research capabilities and leading strategic expansion into US high schools.

Before that, I built and scaled the design function at Labster, launched our mobile app in India, and helped secure major funding with Meta. Earlier in my career, I spearheaded support cost retention at Mimecast and delivered digital transformation for clients including Samsung, Vodafone, BP, HSBC, and UEFA.


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I led the design team and launched apps into US and India

I created a brand which ended up being on Tottenham Hotspur’s / England Cricket’s kits

I kicked off my design career, with uplifting internal tools for better employee cross team communications

I led and scaled the design team and opened up new revenue streams

I created cyber security products for large enterprise

I created design value for high level clients and for sales pitches

I led digital transformation and delivered high quality designs for struggling products

I created a digital ecosystem for die hard football fans

I created a digital app which was used for the 3X3 Basketball World Cup

More soon…


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